A Stronger Presence in Southeast Asia

HELUKABEL strengthens its presence in Southeast Asia: The specialists for electrical connection technology have established a new subsidiary in Cambodia. Conveniently located in the capital city of Phnom Penh, this location will be able to offer customers in Cambodia and in neighbouring countries comprehensive service and short delivery times with its own warehouse capacities.

For the HELUKABEL Group, Cambodia, as well as the entire region of Southeast Asia, is an attractive, growing market. "The country is experiencing rapid economic developments, resulting in an increased need for electrical connection technology," explains Marc Luksch, Managing Director. "Important industries for us here are the manufacturing industry, automation, infrastructure, communication, and energy supply, for example."

When entering into the Cambodian market, the company benefited from its strong, established presence in neighbouring Thailand. The colleagues there are supporting the new subsidiary in its initial phase, thereby ensuring the smoothest possible launch. "Through this additional location, we can support both new and existing customers in Cambodia even better," says Marc Luksch. In addition to low freight costs and shorter delivery times, new products and solutions can be realised according to local standards, which is an important advantage.

Cambodian policy is very business friendly. The country supports, for example, foreign investments and is a member of a number of free trade agreements. This is what makes this an attractive location, even for businesses in neighbouring countries. "Through establishing this subsidiary, we look forward to further solidifying our position as the leading supplier of connection technology in the region and warmly welcome the new colleagues to the HELUKABEL family," Marc Luksch emphasises.